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Expand through export

Find workshops and support to assist you to expand through export.

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Emerging Exporters Program – Amazon Masterclass

Skip the learning curve of selling your brand on Amazon and learn the why, what and how to sell on Amazon.com in the USA and Europe.

City of Gold Coast is offering free training and consultation to support Gold Coast businesses develop export capabilities and accelerate their time and cost to enter international markets.

Gain insight, tools and techniques into selling your products on the Amazon US and EU marketplaces.

The Amazon Masterclass is more than training and will offer a series of highly interactive sessions presented by expert guest speakers, offering practical hands on advice, real life examples, and with context and discussions around key topics such as:

  • validating your product-market fit on Amazon.com
  • setting up your brand on Amazon.com
  • financial viability of selling on Amazon.com
  • listing and optimising your products
  • inventory and fulfilment
  • marketing considerations
  • customer service.

The Emerging Exporters Program - Amazon Masterclass is free for Gold Coast businesses and is delivered across four, two-hour practical workshops. The workshops will be followed by one-on-one mentoring sessions directly with the expert consultant, to develop and refine your Amazon sales strategy. All attendees will be required to bring a wi-fi enabled laptop to implement tactics as they learn.

The workshop series will run from 30 April, 14 May, 28 May, and 11 June 2019.

Certain criteria apply and places are strictly limited in order to encourage high interaction. To register your interest, please email export@goldcoast.qld.gov.au.

Note: all participants must provide ongoing evaluation of the Emerging Exporters Program conducted by the City of Gold Coast. This information is used for reporting and future workshop planning.

Who should attend this free masterclass?

  • business owners / directors looking to scale their global online presence
  • marketing leaders from Gold Coast businesses looking to sell on Amazon.com in the USA and Europe.

Successful applicants will not only need to be committed to attending the four workshops, but also investing time and resources into funding the sales cycle, IP, product registration, digital marketing and placing stock in the international markets beyond the completion of the workshop.

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