Destination Tourism Management Plan

The Plan is a collaborative approach to ensure the sustainable success of the Gold Coast tourism industry and aggressively capitalise on key opportunities for the city.

Destination Tourism Management Plan

The Destination Tourism Management Plan (DTMP) extends the highly successful partnership between the City of Gold Coast and the tourism industry through Gold Coast Tourism (GCT). It is a collaborative approach to ensure the sustainable success of the Gold Coast tourism industry and aggressively capitalise on key opportunities for the city as a world-class tourism destination.

The DTMP addresses the changing needs of the broader visitor economy in the Gold Coast Region. It aims to build on a strong foundation which acknowledges the vital demand-side destination marketing undertaken by GCT by aligning the strategies, resources, and efforts of industry and all levels of government towards a set of unified long-term objectives and outcomes.

Download and view the Gold Coast Destination Tourism Management Plan 2014-2020. (PDF 12mb)

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