Broadbeach place making plan update 2022
Vision
Build on the original master plan
Continue to enhance Broadbeach as a key civic, commercial and event business centre within the city where more people choose to live, work, invest and spend time.
| Location |
Between the Gold Coast Highway and Old Burleigh Road, and from Queensland Avenue south to Elizabeth Avenue |
| Nearby destinations |
Gold Coast Convention Centre, The Star Gold Coast and Pacific Fair Shopping Centre |
Background
The Broadbeach Core Business Precinct place making master plan was developed in consultation with the area's business leaders and stakeholders and endorsed by Council in 2016.
Since then, several place making projects have enhanced and improved the public realm and economic status of the precinct. Significant upgrades of Oasis Shopping Centre, Pacific Fair Shopping Centre and The Star have also benefited the area.
Broadbeach was a site for the successful 2018 Gold Coast Commonwealth Games, playing a major role in showcasing the Gold Coast to the world.
However, COVID-19 has had a dramatic impact on the city and the Broadbeach precinct's economy and tourism. The Place Making Plan aims to revitalise the precinct through potential streetscape upgrades, activation and placemaking strategies.
Developing the draft plan
A Business Leadership Workgroup has been established to create a shared vision, principles and draft concept designs for potential upgrades.
We have gathered research including:
- an economic baseline study
- vehicle and pedestrian movements
- user experience
- lighting
- traffic congestion
- parking and accessibility of infrastructure.
Draft plan principles are to create and enhance:
- public spaces that are safe and inclusive
- streets that balance the needs of all users
- civic spaces that inspire and foster cultural life
- economic development and environmental sustainability.
These principles aim to build on the strong sense of community that already exists to create a vibrant and memorable place.
Place Making Plan
Download the Broadbeach place making plan update 2022(PDF, 7MB)
Urban Design Awards
This project received a Commendation for the Advancement of Urban Design in the 2023 Urban Design Awards.
Artist perspectives
Project timeline
| Date |
Project stage |
| 2021 |
The City identified that an update to the existing endorsed Broadbeach place making plan is needed to ensure the plan maintains relevance, is up to date with current trends and meets the needs of the precinct. |
| November 2021 |
Business Leadership Working Group Meeting 1 was conducted with local industry representatives. The meeting included a recap of the first master plan, project outcomes, an economic baseline update from RPS, and comparison between the original data from 2015 and activities undertaken to gain insight and feedback specific to the precinct and priority areas. |
| March 2022 |
Business Leadership Working Group Meeting 2 was conducted with local industry representatives.
The meeting included analysis from Meeting 1, priority areas identified, precinct dynamics, place activation examples and ideas, data analytics from local and domestic visitation and spending, framework design intent and activation opportunities. |
| May 2022 |
Business Leadership Working Group Meeting 3 will be conducted with local industry representatives to present outcomes from Workshop 2, concept ideas for the public realm enhancements for the priority areas developed. |
| Mid 2022 |
Full community engagement will be undertaken to seek feedback on the draft design concepts and activation opportunities from residents and the wider local community. |
| Mid/late 2022 |
Community survey feedback will be collated to shape the direction of the final Broadbeach Place Making Plan, developed with short-, medium- and long-term project aspirations. |
| Mid 2023 |
Place Making Plan update completed and to be presented to stakeholders and Council. |
Contact details
City Place Making
Phone: 07 5582 8065
Email: cpm@goldcoast.qld.gov.au