Destination Tourism Management Plan

As the city’s destination marketing organisation, Destination Gold Coast is responsible for generating increased visitor demand, visitor arrivals, and visitor expenditure for the benefit of the city.

To ensure the sustainable success of the Gold Coast tourism industry, we partner with Destination Gold Coast to deliver the Destination Tourism Management Plan (DTMP). Note, the renewed version of this plan is currently under review.

The Destination Tourism Management Plan extends the highly successful partnership between the City of Gold Coast and the tourism industry. It is a collaborative approach to ensure the sustainable success of the Gold Coast tourism industry and aggressively capitalise on opportunities for the city as a world-class tourism destination.

The DTMP addresses the changing needs of the broader visitor economy in the Gold Coast region. It aims to build on a strong foundation which acknowledges the vital demand-side destination marketing undertaken by GCT.  By aligning the strategies, resources and efforts of industry and all levels of government, we're working towards a set of unified long-term objectives and outcomes.