Music Merch Collab Program

Music Merch Collab Program

Delivered in 2023 and 2022, the Music Merch Collab Program supported Gold Coast bands/musicians to partner with visual artists to design and develop high quality, local and authentic music merchandise for retail sale.

The Music Merch Collab program was conceived as an initiative of the City’s Music Action Plan 2021.

The Music Merch Collab Program aimed to:

• help merchandise distribution outcomes for Gold Coast musicians while touring recovered from the impacts of COVID-19
• provide potential economic benefit to the local music scene and income for visual artists
• reward loyal fans and test brand concepts in the online, e-commerce world
• deliver a music merchandise platform for local bands and musicians to capitalise upon with return of touring opportunities.

In addition to the grants available through this program, City of Gold Coast supported successful applicants with social media cross-marketing (upon request) to help drive traffic to participating online music merchandise platforms.

We invested over $160,000 into the development of merchandise for the local bands and musicians.

Previous programs

Past participants from the Music Merch Collab Program 2023

Past participants from the Music Merch Collab Program 2022