Delivered in 2023 and 2022, the Music Merch Collab Program supported Gold Coast bands/musicians to partner with visual artists to design and develop high quality, local and authentic music merchandise for retail sale.
The Music Merch Collab program was conceived as an initiative of the City’s Music Action Plan 2021.
The Music Merch Collab Program aimed to:
In addition to the grants available through this program, City of Gold Coast supported successful applicants with social media cross-marketing (upon request) to help drive traffic to participating online music merchandise platforms.
We invested over $160,000 into the development of merchandise for the local bands and musicians.