Our strategies

Our strategies provide direction for the transformation of the city over the next 10 to 20 years. Learn more about our strategies by selecting from the list below.

To view the plans that support these strategies visit Our plans.

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The Gold Coast has a long history of managing weather emergencies and natural hazards. Climate change is increasing the intensity and frequency of major storms, heatwaves, flooding, bushfire and drought, placing our enviable lifestyle at risk. 

Following consultation with our local community and technical experts, we have developed the Climate Resilience and Sustainability Strategy 2022-2033. The strategy will help protect the Gold Coast's natural beauty, reduce greenhouse gas emissions and improve our city's ability to withstand extreme weather events. It guides our climate actions over the next decade and will help us deliver a range of sustainable and resilience initiatives including: 

  • setting a net zero greenhouse gas emissions target (Scope 1, 2 and 3) by 2050 for the City through the use of renewable energy, smarter and better management of waste, and zero emission vehicles
  • strengthening our community’s resilience and awareness of climate impacts
  • protecting and enhancing our natural and built environments
  • improving wider sustainability outcomes for our city.

Community input into the strategy included focus groups with environmental and subject matter experts, meetings with First Nations people and a survey of local residents. The survey received more than 4000 responses – one of our most successful public surveys. Of these, 89.4% of survey participants acknowledge human activities are influencing the world’s climate.

Council Plan alignment and outcomes

The strategy is an outcome of the Council Plan. Our strategies are fundamental in delivering transformational change and responding to current and emerging challenges and opportunities. Our Climate Resilience and Sustainability Strategy aims to deliver outcomes in the Council Plan 2022-2027 directly related to the 'One City' and 'Liveable Places' themes.

LIVEABLE PLACES

Our City is well-planned and designed, growing with future generations in mind.

ONE CITY

Our city has strong partnerships and advocates to maximise emerging opportunities.

Our Climate Resilience and Sustainability Strategy will be implemented alongside other strategies through good governance, collaborative decision-making and performance evaluation. The strategy works hand-in-hand with the following environmental actions that we have already undertaken such as:

The following table outlines the strategy focus areas of ‘Resilient Gold Coast', 'Lower carbon future' and 'Net zero City operations', that will guide the outcomes, measures and actions over the next decade and beyond. Our strategic intent is to address the challenge of climate change through practical and sensible solutions that deliver climate resilience. Acting now will ensure we can continue to enjoy our enviable lifestyle into the future.

resilient gold coast
OUTCOMES

Our built environment is resilient to the impacts of climate change.

Our ecosystems are resilient to the impacts of climate change.

Our community is climate-ready and resilient.

MEASURES OF SUCCESS
  • Nature based solutions as part of our built environment.
  • Permanent protection of land in strategic areas.
  • Community climate literacy.
Lower carbon future
OUTCOMES

We embrace sustainable urban planning to reduce city-wide greenhouse gas emissions.

We partner with local businesses to reduce their greenhouse emissions.

The Gold Coast is recognised as a leader in green industries and research and innovation.

MEASURES OF SUCCESS
  • City-wide greenhouse gas emissions.*
  • Local businesses' greenhouse gas emissions.
  • Successful grants and funding applications.
net zero city operations
OUTCOMES

City of Gold Coast operations are powered by renewable energy and zero emission vehicles.

Greenhouse gas emissions minimised in public procurement, capital works and renewal projects.

We manage our resources for a sustainable future.*

MEASURES OF SUCCESS
  • City operational greenhouse gas emissions.
  • Third party greenhouse gas emissions.
  • Resource recovery and reuse – waste and wastewater.*

* Council Plan 2022-2027 outcomes and measures of success

The Climate Resilience and Sustainability Strategy 2023-2033 Implementation Plan is currently under development and is due to be released in 2025.

Published: 13 November 2023

City of Gold Coast: built on creativity, transformed by imagination

Our Culture Strategy 2023 sets a vision for the Gold Coast where culture is central to our community wellbeing, our city's reputation and liveability, and our economic growth.

The strategy calls us to push boundaries and challenge perceptions, uncover and promote our unique heritage and culture, and explore new creative territory.

We seek to find new ways to support our artists and cultural practitioners to create excellent contemporary art that is distinctly Gold Coast. We want to engage our residents and visitors to explore, participate, make and experience arts and culture that surprises, delights, challenges and entertains.

We aim to make arts and culture part of our everyday lives.

The Culture Strategy 2023 was developed after extensive consultation with our community and local cultural practitioners.

Check out the three major catalysts for change outlined in the strategy: delivering unprecedented opportunities for cultural development and transformation, and exploring the four strategic outcomes that fuel our strategic vision.

Take a look at our Public Art Plan 2021, which informs investment and delivery of commissioned permanent and temporary public art.

We provide over 780 different services to our residents, businesses and visitors. The Customer Experience Strategy is about ensuring our customers have the best possible experience when using or looking for information about our services and dealing with us. Our vision is to make life easier for our customers.

Our customers have told us they want us to focus on:

  • removing complexity
  • offering more self service options
  • being available to help
  • keeping them informed
  • proactively communicating with them
  • asking them for feedback.

The strategy will ensure we continue to keep pace with evolving technology, services and customer expectations.

The expected outcomes over the coming years include implementing:

  • improved website design and functionality
  • webchat
  • SMS, social media and messenger app notification systems to alert customers of service outages or other time sensitive information
  • an online bookings system to allow customers to determine availability and book services such as parks, community centres, sporting facilities
  • up to date data security measures to protect customers' personal data from cyber security threats
  • regular customer feedback opportunities to ensure our services are designed around customer needs.

The Customer Experience Strategy was adopted by Council on 11 October 2019. A detailed implementation plan is currently being drafted.

Download the Customer Experience Strategy below for more information.

Our strategies are fundamental in delivering transformational change and responding to current and emerging challenges and opportunities. Our Economic Strategy 2022-2027 aims to deliver outcomes in the Council Plan 2022-2027 directly related to the 'Diverse thriving economy' theme. It will be implemented alongside other strategies through good governance, collaborative decision-making and performance evaluation.

Message from the Mayor

Diversifying our city’s economy has been a key focus of Council for the past decade.

From our traditional economic base of tourism and construction, we have worked hard to broaden our industries to include film, health and knowledge, IT, marine, manufacturing and sport.

Diversifying our economy helps the city manage external pressures from a global perspective and sets us up for a stronger, more resilient future.

The Economic Strategy 2022-2027 is a roadmap for how we will work with local business, industry groups and other levels of government to realise opportunities and strengthen our economy.

We recognise that the ‘jobs of the future’ are still being discovered and we want to be best placed to capitalise on opportunities.

With a clear focus on high-value industries, the strategy implements a range of measures designed to increase productivity, sustainability and collaboration while growing the city’s economy by more than $5 billion in the next five years.

To achieve this, we must partner with industry to maximise opportunities. Today, we have 71,000 registered small businesses and our role is to ensure any red tape is slashed so they can get on doing what they do best.

I welcome the strategy.

Tom Tate

Mayor


Chief Executive Officer's message

Whilst the Gold Coast is renowned for having an enviable lifestyle and being a tourist destination, our economy has diversified substantially beyond our traditional industries. Our new Economic Strategy further supports this broadening of industries with the theme 'Diverse thriving economy'.

It is incredible to think that now just under half of our economic output is made up of the industrial sector (including manufacturing, mining, agriculture and wholesale trade) and our knowledge and professional services sectors.

The strategy outlines how we will work with and support the industries that have driven this diversification and create the jobs of the future, whilst providing the flexibility to recognise that many of these are still being determined. The strategy supports the development, attraction and retention of the best talent and prioritises opportunities for local businesses to connect with global markets.

A diverse economy is important because it provides opportunities for Gold Coasters from all professions and creates resilience in challenging economic times. Our Economic Strategy ensures we are well placed to take advantage of what makes our city such a great place to work, leveraging our enviable lifestyle, access to first class education and health services, cultural assets and our natural environment.

Tim Baker
Chief Executive Officer


DIVERSE THRIVING ECONOMY

Our city has a high-performance economy, powered by talent and innovation.

Find out more about the key themes of the strategy:

SUSTAINABLE ECONOMIC FUTURE
OUTCOMES

We have sustainable economic growth in the industries and sectors that offer opportunity.*

MEASURES OF SUCCESS
  • Gross regional product.*
  • Growth in our high-value industries.
  • Gold Coast regional competitiveness index.
TALENTED
OUTCOMES

We develop, attract and retain the best talent in our city.*

MEASURES OF SUCCESS
  • Growth in tertiary education sector.*
  • Growth in tertiary qualifications.
  • Job to worker ratio.
CONNECTED
OUTCOMES

We connect the business community and the city's economy to the world.

MEASURES OF SUCCESS
  • City-owned IoT network
  • Gross Regional Product in international exports.
  • Business Engagement.
HIGH PERFORMANCE
OUTCOMES

We drive productivity and innovation by focusing on start-ups and scale-ups across targeted sectors.

MEASURES OF SUCCESS
  • City-led or facilitated innovation funding.
  • Productivity (labour and capital) growth rate.
  • Sustainability rate of businesses.
*Council Plan 2022-2027 outcomes and measures of success

Download the Economic Strategy 2022-2027(PDF, 5MB)

This strategy is a key component of our Council Plan and will help us deliver our measures of success.

For more information email businessgc@goldcoast.qld.gov.au

Released in 2013, the Gold Coast City Transport Strategy is guiding the city's transport system to 2031, creating a smart, connected and liveable city under a one network approach.

The Transport Strategy is a city-changing initiative that will create a world-class transport system and put the City of Gold Coast on the map.

A balanced transport system is the key to a positive transport future. We aim to manage road space better, eliminate bottle necks, invest in cycling and walking, extend the light rail network, improve bus services and extend the capacity of the heavy railway.

The City of Gold Coast has recently undertaken a review of the Transport Strategy to ensure we are on track with delivering our 2031 transport commitments and best placed to adapt to emerging technologies and trends.

This mid-life review, with input from across our organisation as well as key industry and government stakeholders, has shown that we are on track with delivering our 2031 transport commitments and are adapting well to changes in the transport landscape by considering emerging technologies. We have achieved much in the last five years, and are well prepared to deliver even more in the next five years.

Read more about transport and the Gold Coast, achievements so far, how we are responding to the changing transport landscape and managing congestion in the city in the Mid-life review summary.

Find out more about our other City initiatives and plans that contribute to the Gold Coast Transport Strategy 2031:

This strategy is currently under review. This page will be updated once a Council decision has been implemented in 2025.

The Water Strategy vision is to ensure best-practice management of the Gold Coast's natural resources for a sustainable future.

Council has endorsed the latest addition to our strategic agenda, the Gold Coast Water Strategy, to guide the sustainable management of our water resources and environments.

The strategy outlines key actions for the first five years (Phase 1) of our 20 year aspiration to become a water sensitive city. In short, we want to be a city where people want to work and live long term - a liveable city, as well as a resilient, sustainable and productive city.

To achieve that aspiration we need to respond to the challenges facing cities of today including increased urbanisation, periodic floods and droughts and changing government policy.

The strategy's vision is to ensure best-practice management of our natural resources for a sustainable future and as such, it has been developed in partnership with Cooperative Research Centre for Water Sensitive Cities and will apply the Water Sensitive Cities Index of 34 indicators to track our progress towards a water sensitive city In all, the strategy outlines more than 30 actions across the following four strategic outcomes:

Our healthy waters

People inspecting a waterway

Our environment, prosperity and unique Gold Coast lifestyle are dependent upon our healthy and connected water environments.

From the hinterland to the ocean, healthy water environments support thriving habitats for native species, recreation and shading and carry out vital floodplain functions.

Innovative water solutions

Innovative water solutions

Our water solutions and strategies value natural resources and deliver innovative, efficient water-related services and outcomes that benefit the community and the environment.

Water inspired design

Night view of the Gold Coast Canals

The Gold Coast is a well-designed and prosperous city inspired by water.

We create beautiful, connected spaces while respecting the dynamic nature of water to ensure a safe, resilient and sustainable city.

Partnerships with water

Indigenous people in traditional dress

Water extends across natural, societal and political boundaries, making it complex to manage.

By working together, we carefully manage and protect our water resources and environments for current and future generations.

Our Coastal Lifestyle Strategy 2050 aims to enhance the Gold Coast's coastal places, support sustainable city growth and safeguard our unique coastal lifestyle through continued management of coastal hazards.

Over the next 25 years, this strategy aims to enhance the elements that make the Gold Coast a popular place to live and visit, transforming the places we love to complement our coastal lifestyle and maintain it for future generations. It sets a holistic strategic intent for the management and planning of our beaches, canals, lakes and foreshore parks.

Our Coastal Lifestyle Strategy 2050 Document Cover PageThe intent of the Our Coastal Lifestyle Strategy is to:
  • leverage our coastal places to offer enriched lifestyle experiences through nature-based tourism and recreation
  • support healthy ecosystems and improve our resilience to coastal hazards
  • foster a place-based approach that strengthens the connection between water and people.

With the population of the Gold Coast projected to grow significantly into the future, it is critical to effectively plan to protect and enhance our coastal environment and lifestyle.

To learn more, visit our Coastal management and Constructed lakes and canals pages

"This strategy captures not only our beaches but the city's canals, lakes and waterways. Importantly, it has been developed through strong partnerships with other agencies, volunteer groups and not-for-profit organisations."
Mayor Tom Tate

 

Council Plan alignment and outcomes

Our Coastal Lifestyle Strategy 2025–2050 is a direct deliverable of two of the Council Plan's themes: 'Connected Community' and 'Liveable Places'.

CONNECTED COMMUNITY

Our city is accessible, connected and convenient, supporting our lifestyle.

LIVEABLE PLACES

Our city is well-planned and designed, growing with future generations in mind.

 

The following table outlines the Our Coastal Lifestyle Strategy 2025–2050 focus areas: Coastal Connections, Coastal Experience and Coastal Future.

These will guide the outcomes, measures and actions over the next 25 years and beyond. Our strategic intent is to make sure our city continues to value its coastal places to preserve our unique coastal lifestyle.

Key focus areas of the strategy

COASTAL CONNECTIONS
OUTCOMES

We have beaches, parklands, waterways and natural places that are accessible and enjoyed by everyone*

We design and connect our foreshores to facilitate leisure and movement

We have lively marine precincts and a thriving boating network

MEASURES OF SUCCESS
  • Accessible outdoor environments.*
  • Coastal pathway connectivity
  • Boating facilities
COASTAL EXPERIENCE
OUTCOMES

We have vibrant coastal places that elevate our unique lifestyle

We have diverse water-based opportunities and comprehensive lifeguard coverage

We are a world-class surfing destination

We inform and educate our community and visitors about our coastal environment

MEASURES OF SUCCESS
  • Satisfaction with coastal places
  • Safe swimming areas
  • Surf break variety and amenity
  • Community and visitor engagement
COASTAL FUTURE
OUTCOMES

We have a prepared community and a natural and built environment resilient to hazards*

We have healthy and clean coastal places

We are recognised as a world leader in coastal science and engineering, research and innovation

We ensure our coastal planning and management is informed by evidence

MEASURES OF SUCCESS
  • Beach erosion protection*
  • State of the beaches, waterways and foreshores
  • International recognition and awards
  • Coastal monitoring coverage
* Council Plan 2022-2027 outcomes and measures of success

This strategy is a key component of our Council Plan 2022–2027 and will help us deliver our measures of success.

Aerial view of Surfers Paradise suburbs
Aerial view of Surfers Paradise coastline

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Published: 8 April 2025

The Gold Coast is globally renowned for its stunning natural environment, connection to nature and an outdoor lifestyle envied the world over.

From the lush hinterland to endless waterways, golden beaches and stunning habitat, the Gold Coast truly is a place of natural beauty. And it's up to all of us, to play our part in protecting Our Natural City.

Learn how to get involved


Our Natural City Strategy 2032 has been co-created with partner sectors and the community to make sure we have the right actions in place to protect our incredible city.

Read the strategy to find out more:

Over the next decade, the City of Gold Coast is focused on delivering projects that restore our environment, and protect our precious wildlife and their habitat. We will be providing more experiences for people to enjoy nature, including:

  • working towards our target of 51% native vegetation cover
  • purchasing land to secure strategic habitat and connect critical nature corridors
  • designing city growth to protect our natural environment, and
  • understanding and responding to climate impacts for land and water environments.

As one of Australia's most biodiverse cities, we need to protect our spectacular ecosystems - home to over 3000 native animal species and around 2500 native plant species, ancient forests and our precious koala populations. This will require ongoing partnerships between government, businesses, research institutions, land owners and the community across the entire Gold Coast to protect and enhance our natural city.

"Our incredible natural beauty and breath-taking environment are what makes our city uniquely Gold Coast. So, let's all stand up and do our part to keep our city as one of the most beautiful places on earth."

Mayor Tom Tate

Council Plan alignment and outcomes

Our Natural City Strategy 2032 is a direct deliverable of two of the Council Plan's themes: 'Naturally Unique' and 'Connected Community.'

NATURALLY UNIQUE

Our city values its natural environment, that gives us a lifestyle like no other.

CONNECTED COMMUNITY

Our city is accessible, connected and convenient, supporting our lifestyle.

To emphasise how important this strategy is, a community survey^ revealed that out of the six Council Plan themes, protecting our 'Naturally unique' city was the number one priority.

The table below outlines the Our Natural City Strategy 2032 themes of 'Explore and discover', 'Protect and enhance' and 'Connect and partner', that will guide the outcomes, measures and actions over the next decade and beyond. Our strategic intent is to make sure our city continues to value its natural environment that gives us lifestyle like no other.

Find out more about the key themes of the strategy:

EXPLORE AND DISCOVER
OUTCOMES

We have beaches, parklands, waterways and natural places that are accessible and enjoyed by everyone.*

We have diverse nature experiences and a thriving nature-based industry.

We understand and value our natural environment.

MEASURES OF SUCCESS
  • Accessible outdoor environments.*
  • Value of nature-based experiences.
  • Public understanding of the Gold Coast natural environment.
PROTECT AND ENHANCE
OUTCOMES

We have a healthy and connected natural environment network.*

We design our city growth to protect our natural environment.*

Our ecosystems are resilient to the impacts of climate change.

Our natural environment is thriving and biodiverse.

MEASURES OF SUCCESS
  • Connected and restored critical nature corridors.*
  • 51% native vegetation cover.*
  • Increased permanent protection of land in strategic areas.
CONNECT AND PARTNER
OUTCOMES

We all contribute to conserving, restoring and enhancing our natural environment.

We will collaborate with, and learn from Traditional Owners, Custodians, First Nations people and the wider community to care for Country.

MEASURES OF SUCCESS
  • Collaborative partnership efforts contributing to outcomes.
  • Collaborative initiatives undertaken with partners contributing to caring for Country.
* Council Plan 2022-2027 outcomes and measures of success
^ The Council Plan 2020-2027 community survey

This strategy is a key component of our Council Plan and will help us deliver our measures of success.

Our Natural City story map

Check out our story map to see a visual overview of the Gold Coast's environmental values, challenges and how we're responding to protect and enhance it.

View our Natural City story map

Water in the rainforest

 

Page last updated: 3 September 2024

Our strategies are fundamental in delivering transformational change and responding to current and emerging challenges and opportunities. Our Sport and Physical Activity Strategy 2022-2032 aims to deliver outcomes in the Council Plan 2022-2027 directly related to the 'Vibrant lifestyle' and 'One city' themes. It will be implemented alongside other strategies through good governance, collaborative decision-making and performance evaluation.

VIBRANT LIFESTYLE

Our city is welcoming, safe and simply the best place to live and visit.

ONE CITY

Our city has strong partnerships and advocates to maximise emerging opportunities.

Find out more about the key themes of the strategy:

GO GOLDCOASTERS!
OUTCOMES

We are a safe, active and healthy community.*

We have an inspired and informed community that understands how being active is central to a happy, healthy life.

MEASURES OF SUCCESS
  • Physical activity ranking*
  • Physical activity benefit awareness
GO GOLDCOAST!
OUTCOMES

We have inclusive, equitable and accessible places and spaces where everyone can participate in sport and physical activity.

MEASURES OF SUCCESS
  • Sport and recreation infrastructure accessibility and visitations
GO GOLD!
OUTCOMES

We have bespoke sport, e-sport and wellness technology industries.

We attract and engage high performance sport and recreation events and activities, that promote us as a unique destination.

MEASURES OF SUCCESS
  • Sport and wellness sector gross value add
  • Major sport events and sport industry engagement
GO TOGETHER!
OUTCOMES

We partner to leverage emerging opportunities for the city ahead of the Brisbane 2032 Olympic and Paralympic Games.*

We have thriving partnerships that deliver a sustainable active city and positive legacy for future generations.

MEASURES OF SUCCESS
  • Successful legacy applications
  • Global Active City accreditation
*Council Plan 2022-2027 outcomes and measures of success

This strategy is a key component of our Council Plan and will help us deliver our measures of success.

For more information email gogoldcoast@goldcoast.qld.gov.au

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