Digital growth program for the accommodation industry

We recognise that the accommodation sector is an important driver for the Gold Coast’s tourism industry and visitor economy.

The Gold Coast Accommodation Investment Outlook Study highlighted that:

  • 81% of respondents are likely to invest in Digital Marketing and Website Enhancements in the next two years
  • 90% of four- and five-star properties are likely to see investment in Digital Marketing in the next two years
  • and 82% of serviced apartments are likely to see investment in Digital Marketing in the next two years.

We delivered Round 1 of the digital growth program over a six-month period to help accommodation providers retain and increase avenues of income through digital solutions.

The Round 1 program focussed on one theme each month, with participants completing the full six-month program .

Program aims

  • Expand digital marketing capabilities through building digital infrastructure and/or delivering digital projects to grow businesses
  • Retain and grow quality jobs within the accommodation industry
  • Enhance the current skill set, particularly in a time where the industry is experiencing a skills shortage
  • Build networks with other tourism businesses

Who should attend

You should attend if you are responsible for the implementation of digital marketing strategies and actions within a hotel, motel, holiday park or serviced apartments and are looking to learn how to put into practice digital solutions.

Eligibility

To be eligible, applicants must:

  • be a Gold Coast based accommodation provider
  • be the business owner or employee of a Gold Coast accommodation business responsible for implementing digital marketing strategies and activities of the proposed program
  • commit to the time requirements of this hybrid training course, which includes digital agency support provided via this six-month program
  • commit to delivering the proposed outcomes and recommended targets of the six-month program
  • commit to provide the agency with access to your analytics account. This will be used to provide anonymised, aggregated data that will indicate the successful delivery of the program and results for your business. No data will be attributable back to your individual business.

Dates

Round 1 commenced November 2021.

Where

All sessions will be held virtually via Zoom, or in person where possible.

Contact

Thank you for your interest in the Digital Growth Program. This round has closed for applications, but please contact us and we can advise you when applications will open for future rounds.

For more information, or to register for future rounds, please contact: businessgc@goldcoast.qld.gov.au

The City's COVID-19 support package for community and business aims to build resilience and support this valuable sector in its recovery efforts.

Recent program outcomes

A live dashboard of anonymised and aggregated data, indicating the successful delivery of the program and results for the region, is now available: Visit City of Gold Coast Digital Growth Program (Live Dashboard).

No data is attributable back to any individual businesses.