Incoming sponsorship

The City of Gold Coast now has an Incoming Sponsorship Policy and procedure. This policy is to enhance the provision of community services and facilities by raising additional funding which may be used to supplement assets, program delivery, increase exposure to or cover operational costs.

The Incoming Sponsorship Policy and procedure is in place to provide a centralised, ethical and coordinated approach to seeking, acquiring and managing incoming sponsorships and partnerships. It relates to all Council run and managed assets, programs, venues and events where Council directly receives monetary or in-kind support from a sponsor/partner.

Current opportunities

Surfers Paradise Carols 2022 Media Partnership Opportunity

An opportunity exists for your media organisation to align with one of the Gold Coast’s iconic and much-loved family events, the Surfers Paradise Christmas Carols.

On Sunday 18 December 2022 between 6pm and 8pm, visitors and resident families, friends, and children of all ages are invited to celebrate the Gold Coast’s only Christmas celebration on the beach. The 2022 Surfers Paradise Christmas Carols will showcase Gold Coast’s brightest talents singing your favourite Christmas songs and carols and culminate with a fireworks finale. The event is free and expected to attract up to 10,000 people.

We welcome detailed proposals that outline your response by close of business Friday 7 October 2022. Please submit your proposal by email to

Download the Surfers Paradise Carols 2022 Media Partnership Opportunity(PDF, 545KB)

Mayor’s Christmas Carols 2022 Presenting Partnership Opportunity

Submissions are under consideration.

Mayor's Christmas Carols 2022 & 2023 Television and Radio Media Partnership Proposals

Television Partnership awarded to the Seven Network.

Radio Partnership awarded to 102.9 Hot Tomato.

Past opportunities

  • Gold Coast Business Week 2022 – Digital Media Partnership: Business News Australia
  • Green & Gold Runway – Brisbane 2032, 10 Years to Go: Opportunity withdrawn
  • Active & Healthy Presenting Partner 2022–2023: Opportunity withdrawn
  • Active & Healthy Radio Media Partner 2022: Triple M – Southern Cross Austereo
  • SeaFire Media Partner 2022: Sea FM 90.9 – Southern Cross Austereo
  • Monster Machinery Day Media Partner 2022: 102.9 Hot Tomato
  • 2022 Gold Coast Australian of the Year Awards Digital Partner: MyGC
  • Australia Day & Lunar New Year Media Partner 2022: Hot Tomato

Contact us

For enquiries please email Alternatively you may phone 07 5581 6860.

The approval of Council's incoming sponsorship agreements is based on value-for-money, open and effective competition, the development of competitive local business and industry, environmental protection, ethical behaviour and fair dealing and transparent decision-making, in accordance with Local Government Act 2009, section 104.