Surfers Paradise revitalisation

Project typeBusiness & economic development
Project value$100 million
Project scheduleConstruction: 2027 to 2029

The Surfers Paradise Revitalisation project will transform Cavill Avenue, Cavill Mall and The Esplanade over the coming years.

We are reimagining our main holiday playground into a major event, dining, entertainment, tourist and urban destination where more people choose to live, work, invest and spend time.

We have been planning and consulting the community on how best to revitalise Surfers Paradise since 2019.

Project background

Over 7 decades, Surfers Paradise has broadened its appeal from the laid-back beachside attraction of the 1950s to today's energetic and world-class destination offering great dining, 5-star accommodation, luxury residences and a thriving nightlife.

But community feedback in 2019 revealed that Surfers Paradise was considered 'tired' and 'underwhelming'. It also told us the most important improvements to be made were:

family friendly
pedestrian mobility
public safety
shade/street trees
seating/meeting and active public spaces.

This feedback was taken onboard and led to the design concept plan for the Surfers Paradise Revitalisation.

The concept plan has 4 design principles.

An artist impression of canopy cover and green space

Grow the green by increasing canopy cover, creating green spaces and a subtropical connection along Cavill Avenue.

An artist impression of waterplay area

Supercharge the experience through an iconic waterplay plaza and pavilions for activation on The Esplanade, creating 'wow' moments and balancing day and night to create a 24/7 destination.

An artist impression of Cavill Avenue Mall with pedestrians

Open to all to encourage people to stay, celebrate the cultural diversity of the Gold Coast and promote family-oriented night-time activities.

Amplify brand 'Surfers' by embracing moments that are true to the Surfers Paradise spirit through memorable architecture and design, and building on the success of HOTA to create a cultural experience.

These design principles aim to build a more connected community, providing modern public spaces and amenities to be enjoyed by everyone. They also reimagine Cavill Mall as a leafy, world-class boulevard that invites strolling, gathering, and relaxation.

Pedestrianisation of The Esplanade

In May 2026, Council resolved to permanently pedestrianise a section of The Esplanade between Hanlan Street and the roundabout in front of the Soul building.

The decision followed an eight-month trial to assess how the space functioned as a pedestrian-focused area. Feedback from the community along with traffic data and economic indicators, informed a detailed evaluation report considered by Council.

The pedestrian area now remains in place while permanent upgrades are progressed through detailed design.

This design reflects several rounds of community consultation which identified strong support for a safer, more walkable and more iconic foreshore.

Key benefits include improved pedestrian safety, a stronger connection between Cavill Mall and the beach, and an additional 5,000 square metres of public space.

Common questions about the Surfers Paradise Revitalisation project

How will the space change in the future?

The current pedestrian area includes temporary elements used during the trial period. Permanent upgrades will be delivered as part of the Surfers Paradise Revitalisation to create a higher quality, more functional public space.

How do I access the beachfront by car?

Vehicle access to the beachfront remains available via surrounding streets. The pedestrianised section does not block access to nearby streets, car parks or drop-off areas.

Do emergency vehicles still have access?

Yes. Emergency services can access The Esplanade at all times.

How will local businesses be supported?

The project aims to create a more attractive and active public environment that encourages people to spend more time in Surfers Paradise. Pedestrian-friendly environments are known to increase dwell time, and in turn enhance spending.

How was the decision made to retain the pedestrian area?

The pedestrianisation was trialled over 8 months from August 2025 to March 2026 to assess how the space functioned in practice. The trial included monitoring traffic conditions and gathering feedback from the community and local businesses. The outcomes informed Council’s decision in May 2026 to retain the pedestrian area.