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DJ playing a gig at Miami Shark Bar

Miami Shark Bar
Credit: Peter Wheeler Photography

Initiated by the City of Gold Coast’s Music Advisory Group, FeedBack supports the Gold Coast’s live music scene in its adaptation and response to COVID-19.

As the Gold Coast begins re-opening in line with the regulations imposed by State and Federal authorities, it is imperative the music industry is front of mind in the process.

FeedBack brings together our cherished local venues, our musicians and our local audiences to together activate the resurgence of live music. This program also acknowledges that, in order to ensure the safety and health of all participants and audiences is safeguarded, venues will incur additional expenses and loss of revenue. In supporting the industry, it is acknowledged that local music venues have their own operating models. FeedBack’s aim is to strengthen live music offerings for the city without diluting or interfering with the business.

Over two extended weekends between 3 December and 14 December, FeedBack will draw our community’s attention to the diverse and exciting live music on offer on the Gold Coast.

An overarching promotional campaign for FeedBack will create city-wide awareness of the program, drive audiences to the venue and musicians promotional and ticketing channels; and support city and venue reputation. Patrons will enjoy live music as a symbol of the city coming back to life, renewing confidence in attending live music venues in their revised format.

Live music venues are invited to apply for a one-off incentive amount of up to $8,000 per gig (plus GST) to participate in the program. Multiple gigs can be proposed in one application; however, the total amount per venue cannot exceed $10,000.

About the program

The program supports live music venues by providing a one-off incentive amount to:

  • present a strong line up of local musicians as part of FeedBack – venues to provide a list of artists in their application
  • promote their gig to their market as per their standard operating model
  • participate in the city-wide campaign, including FeedBack branded sponsorship collateral onsite and during their promotional campaign.

Funding should be directed to cover musician fees and venue costs per session, including labour, utilities, ticketing fees, safe venue practice, and promotion.

You must submit your application online by 31 August 2020 through the City of Gold Coast SmartyGrants portal.

How to apply

Note: If you are unable to apply online, please contact us at to receive a copy of the application form in Word document format. Accessibility is important to us. If you need this information in another format please let us know.

Key dates

  • Applications open 17 August 2020
  • Applications close 31 August 2020
  • Notification of outcome on 28 September 2020
  • Overarching campaign commences 2 October 2020
  • FeedBack Program commences between 3 December and 14 December 2020.

Note: Dates may be subject to variation. Applicants will be notified accordingly.

Eligibility criteria

FeedBack grants are available to Gold Coast-based venues who can provide evidence of the following:

  • program a minimum of 12 ticketed live music gigs during a 12-month period over the past three years
  • program local musicians with original music as part of their regular offering
  • have permanent in-house production or a standing arrangement with a sound production provider, for example lighting, sound and stage
  • are located on the Gold Coast
  • are able to participate in the program during the dates provided (3 – 14 December)
  • are willing to provide gig, venue and ticketing information into the overarching promotional campaign*. Please note pre-programmed line-ups are eligible for funding.
  • have a commitment to a COVID-19 Safe plan.

*Note: Exact requirements will be provided by the contracted promotional agency in September 2020.

Ineligible applications are those that do not meet the eligibility requirements above.

Application assessment criteria

Eligible applications will be assessed against how the gig:

  • contributes to an exciting and diverse program of music
  • supports and profiles local musicians, however an out-of-region headliner will be supported
  • grows audiences
  • adds value to the reputation of the Gold Coast music scene.

How are applications assessed?

  • Step 1 - It is recommended that all applicants make contact with the City of Gold Music Industry Development Officer to discuss their application.
  • Step 2 - Submit your application online as per the guidelines and by the published due date. The application will be checked by the City of Gold Coast Arts and Culture Unit for eligibility. Applications are assessed as they have been submitted. Additional support material will not be accepted after the published closing date.
  • Step 3 - All eligible applications are assessed by a panel including selected members of the Music Advisory Group and City officers. The assessment panel may recommend part funding.
  • Step 4 - Recommendations are submitted to the CEO’s delegate, Director Lifestyle and Community, for approval.

Essential information for successful applicants


All successful applicants will be required to provide patron demographic and postcode data, as well as final audience numbers and total number of musicians, production and front of house staff employed and their information if required. This information will be used to evaluate the success of the pogram including the overall reach, employment and support for venues.


Please contact for requirements on usage of the City of Gold Coast logo to be included in promotional channels.


Payment terms are 30 days from date of invoice, subject to the receipt of a signed letter of offer accepting the funding, tax invoice and a copy of a bank statement header including applicant’s name and address, the bank name and address, BSB and account details. These details must match the details provided on the invoice.

Frequently asked questions

How many applications can I submit to FeedBack?

You can submit one application per venue; however, you may apply for multiple gigs in your one application.

Note: Total funding per gig is limited to $8,000 each, and total funding per venue is limited to $10,000. For example, your application might be to support gig one at $8,000 and gig two at $2,000; or gig one at $4,000, gig two at $4,000 and gig 3 at $2,000 for a total of $10,000 in funding.

What does being Gold Coast-based mean?

Your live music venue must be located within the boundaries of the Gold Coast city.

How do I know what type of income/expenditure to include in my budget?

Funding should be directed to cover musician fees/venue costs per session - labour, utilities, ticketing fees, safe venue practice, and promotion.

If my application is successful, how often will I need to report to Council?

You will need to provide audience information including final audience number, demographics and postcodes (if ticketed paid entry). See 'Essential information for successful applicants - Reporting' above.

All enquiries

Music Industry Development Officer
City of Gold Coast
PO Box 5042
Phone: 07 5582 6671

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