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ParkInCentre Schemes (PICS)

Parked cars

Parking availability raises complex and sensitive issues, particularly for businesses. The City of Gold Coast aims to achieve efficient and equitable parking outcomes through new initiatives such as ‘ParkInCentre Schemes’ (PICS) - local parking plans that respond to each local centre and its needs.

Pilot ‘ParkInCentre Schemes’ were launched in Burleigh Heads and Broadbeach on 1 October 2015 with the aim of:

The ‘ParkInCentre Scheme’ pilots allow for parking prices to be adjusted up or down in 20 cent increments each quarter according to demand data from in-ground parking sensors.

These flexible parking pilots are part of the City Parking Plan 2015 which is based on the use of new parking technologies, fair and flexible pricing and sharing local parking revenues:

  1. New technology - we have invested $7.5 million in state-of-the-art parking technologies that provide real time/place data. The technologies include in-ground sensors to inform what, where and when parking is being used and will enable you to find the right parking in the right place at the right price.
  2. Demand responsive pricing – the new parking technologies set pricing according to local parking demand. In low demand streets prices will decrease. In high demand streets parking prices will increase. Data is reviewed quarterly with adjustments set at $0.20 increments.
  3. Funding local improvements – 50 per cent of new on-street parking meter revenue will be allocated for local improvement projects, including streetscaping, landscaping and improved public transport.

See the Burleigh Heads and Broadbeach pages for specific details.

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