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Place making project - Palm Beach Business Centre Master Plan Projects

Click to enlarge Map 1 - Place Based Master Plan for Palm Beach Business Centre

Map 1: Study area of Place Based Master
Plan of Palm Beach Business Centre.

Over the last year you may have noticed street improvements and upgrades within the business area of Palm Beach. These improvements are the primary low cost implementations that were identified in the Place Based Master Plan for the Palm Beach business centre. The following suite of projects was chosen, within a $250,000 budget, to maximise the urban design benefits and improvements to the public realm of the business centre:

  • artistic road surface treatment at the central pedestrian threshold of Fifth Avenue, which celebrates the street as a community space for events and festivals
  • new seating node in Palm Beach Avenue along the southern side between the Gold Coast Highway and Cypress Avenue, which includes artistic footpath surface treatment, new street trees, garden, feature seating (illuminated ‘twig’ seat) bike rack, drinking fountain and improvements to stormwater infrastructure to reduce localised flooding
  • the new Poinciana tree, known as ‘Debbie Delonix’, will grow to provide shade and ambience to match the Poinciana in Fifth Avenue. The new street furniture and layout also improves safety through principles of Crime Prevention Through Environmental Design (CPTED)
  • landscaping along sections of the Gold Coast Highway median between Tenth and Third Avenues, to improve the amenity along the highway and define the northern and southern gateways into the business precinct
  • cohesive street tree planting along Fourth, Sixth, Seventh and Palm Beach Avenues, to improve walkability, increase shade and improve the microclimate and character of the centre
  • street furniture refurbishment, improving quality and location of existing street furniture including new drinking fountains, upgraded community notice board in Fifth Avenue, new bike racks, street lights and repainted plant pots
  • road resealing of Fifth and Sixth Avenues, and
  • lowering of the speed limit within the Palm Beach business centre from 60 km/hr to 50 km/hr.

It has also been exciting to see improved presentation of building facades such as the new mural on the Palm Beach Hotel wall along Fifth Avenue and treatment of blank walls on the eastern side of the hotel car park. See our image gallery for before and after photos of the project.

We thank you for your patience during these works and trust you enjoy the changes for an improved Palm Beach business centre.


In 2015, City of Gold Coast engaged Place Design Group Pty Ltd to undertake a Place Based Master Plan of the Palm Beach CBD. The study included the area from the beach to Cypress Terrace at the west to Eighth Avenue at the north and Fourth Avenue at the south (refer to map 1).

The investigation resulted with the proposal of urban design recommendations to revitalise the centre.

Workshops were held with business leaders and traders from the business centre who endorsed the findings and recommendations of the study. They provided beneficial local insight to trading conditions and issues, which were incorporated into the final draft Master Plan and placed on public display to the wider community for further feedback to finalise the Master Plan. Councillor Daphne McDonald subsequently requested City Place Making (CPM) to deliver primary low cost high impact short to medium term projects identified in the Master Plan recommendations as endorsed by Council.

Project bulletins

Progress Bulletin 1 (PDF 3.42mb)

Progress Bulletin 2 (PDF 608kb)

Project information

Design: City Place Making
Build/installation: Construction/Contractor
Budget: $250,000

Download and view details and images of the concept design.

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