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Tactical urbanism - Broadbeach entry sign

Broadbeach entry sign

Tactical urbanism - Broadbeach entry sign

Project information

Design: City Place Making, City of Gold Coast
Build/installation: Sign Vision Australia/Creative Lighting/City of Gold Coast
Cost: $126,000, approximately


A project recommended from the Broadbeach Core Business Precinct Master Plan, the Broadbeach sculptural feature piece is located in Victoria Park to reinforce the arrival point of the precinct. Centrally located in the precinct and being double sided, it is visible to the west along the Light Rail Corridor, vehicles entering the precinct from the Gold Coast Highway and T E Peters Drive, as well as visible to the east to the pedestrians and park users.

Division 10 Councillor Paul Taylor, requested City Place Making (CPM) design a piece that was bold, enhances the sense of arrival into Broadbeach and compliments the event, dining and characteristics of the precinct. The intent of the piece is to activate the corner of the park and provide photo opportunities for locals and visitors. Being illuminated with a range of colours, at night the piece is able to be calibrated to a number of themes as well as gradually cycle through a set colour combinations.

Design information

  • new illuminated double-sided entry statement
  • activation of internal open space in the corner of Victoria Park
  • pedestrian access maintained
  • new lush vegetation in garden to add colour and create an interest focal point
  • incorporate materials and finishes that are in line with the Broadbeach precinct palette.

Download the concept design to view details and concept images.

Project image gallery

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