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Local parking plan pilot

Responding to parking and kerbside use needs in Broadbeach and Burleigh Heads.

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ParkInCentre Schemes (PICS)

Parked cars

Parking availability raises complex and sensitive issues, particularly for businesses. The City of Gold Coast aims to achieve efficient and equitable parking outcomes through new initiatives such as ‘ParkInCentre Schemes’ (PICS) - local parking plans that respond to each local centre and its needs.

Pilot ‘ParkInCentre Schemes’ were launched in Burleigh Heads and Broadbeach on 1 October 2015 with the aim of:

  • improving vehicle turnover of parking spaces in business districts
  • opening up parking spaces in high demand areas
  • reducing congestion.

The ‘ParkInCentre Scheme’ pilots allow for parking prices to be adjusted up or down in 20 cent increments each quarter according to demand data from in-ground parking sensors.

These flexible parking pilots are part of the City Parking Plan 2015 which is based on the use of new parking technologies, fair and flexible pricing and sharing local parking revenues:

  1. New technology - we have invested $7.5 million in state-of-the-art parking technologies that provide real time/place data. The technologies include in-ground sensors to inform what, where and when parking is being used and will enable you to find the right parking in the right place at the right price.
  2. Demand responsive pricing – the new parking technologies set pricing according to local parking demand. In low demand streets prices will decrease. In high demand streets parking prices will increase. Data is reviewed quarterly with adjustments set at $0.20 increments.
  3. Funding local improvements – 50 per cent of new on-street parking meter revenue will be allocated for local improvement projects, including streetscaping, landscaping and improved public transport.

See the Burleigh Heads and Broadbeach pages for specific details.

Related information

Jump to key information
  • What is progressive pricing?

    Progressive pricing is designed to offer mid to long stay parking while encouraging vehicle turnover. The initial parking period is a lower rate than subsequent hours. Price is used to control demand.

  • What is the ParkInCentre Scheme (PICS) pilot?

    The two-year ‘ParkInCentre Scheme’ (PICS) pilot for Broadbeach and Burleigh Heads started in October 2015 introducing location based demand-responsive pricing. During the first 12 months of the PICS pilot:

    • vehicle overstays decreased by 2-4 per cent
    • vehicle occupancy in low demand areas increased by 5-10 per cent
    • reductions in peak parking demand resulted in greater parking accessibility.

    The results of the first 12 month pilot are being used to design further parking management changes for the next 12 month period.

  • Why run a ParkInCentre Scheme (PICS) pilot?

    • PICS are local parking plans that respond to the specific conditions of each area.
    • PICS are tailored to local parking and kerbside use, and seek to balance parking supply and demand in response to local conditions.
    • PICS pilots are underway in Broadbeach and Burleigh Heads.
  • How is technology being used to improve parking management?

    • In-ground sensors provide real time/place data on the level of parking demand at different times of the day.
    • Parking charges can then be adjusted in response to parking demand. This is called Demand Responsive Pricing (DRP). DRP sets the right price to maximise parking turnover and ensure parking availability.
  • How will Demand Responsive Pricing (DRP) affect the price of parking?

    • Prices tend to decline in off peak times and places and increase in peak times and places.
    • Where demand exceeds 80 per cent occupancy in the peak period then the price of parking will increase. At 60 to 80 per cent the price is stable. Below 60 per cent the price is lower.
    • Prices will be adjusted up or down in $0.20 increments in quarterly reviews.
    • DRP increases payment fairness and convenience.
  • Where can I park if I want to stay at Burleigh Heads beach for longer than 3 hours?

    • All day parking is available at the Alex Black Car Park next to the Burleigh Heads Library for a fee of $5.00 per day.
    • Beachfront parking along the Esplanade to the north of First Avenue is free and untimed.
  • Where can I park if I cannot afford to pay for parking at Burleigh Heads beach?

    • Beachfront parking between First Avenue and the Burleigh Headland is 3P, allowing free parking for three hours. Only a section of Goodwin Terrace between the Gold Coast Highway and Rudd Park metered at $1.50 /hour.
    • To the north of First Avenue, all parking along the Esplanade is free and untimed (no limit).
  • I have questions about the pilot scheme / demand response / progressive pricing parking but I could not find the answers on this page. Who can I contact to have my questions answered?

    We can be contacted by email


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